Dr. Hocine Bousalah Department of Information and Communication Sciences, Faculty of Social and Human Sciences, University of Bouira, (Algeria)
Keywords
Comunicación ambiental, desarrollo rural, sostenibilidad ecológica, desarrollo rural integrado, Argelia.
Abstract
Las regiones rurales de Argelia enfrentan desafíos ambientales persistentes, agravados por el cambio climático, la degradación del suelo y una participación cívica débil. En respuesta, el Estado argelino ha adoptado estrategias integradas de desarrollo rural para revitalizar los territorios marginados. Sin embargo, la dimensión comunicacional de estas estrategias sigue siendo poco explorada. Este estudio examina el papel de la comunicación ambiental en la promoción del desarrollo rural sostenible en el municipio de Maala, en la provincia de Bouira. A través de un enfoque cualitativo de estudio de caso —que incluye entrevistas, observaciones de campo y análisis documental— la investigación analiza cómo los actores de la comunicación (guardabosques, asesores agrícolas, medios de comunicación locales y sociedad civil) configuran la conciencia pública, influyen en los comportamientos ambientales y apoyan la resiliencia ecológica. Basado en una literatura interdisciplinaria, el estudio aborda una laguna en la investigación existente al vincular los estudios de medios con la gobernanza ambiental en contextos rurales. Los resultados revelan que, si bien los esfuerzos comunicacionales fomentan la concienciación, su impacto se ve limitado por intervenciones estacionales, falta de coordinación estratégica y una formación insuficiente de los actores implicados. El estudio ofrece un marco aplicado para fortalecer la comunicación ambiental participativa en las políticas de desarrollo rural en Argelia.
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Fundref
This research received no specific grant from any funding agency in the public, commercial, or not-for-profit sectors.
Technical information
Received: 2025-04-29 | Reviewed: 2025-05-23 | Accepted: 2025-05-24 | Online First: 2025-10-02 | Published: 2025-10-05
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Dr. Hocine Bousalah. (2025). Fortalecimiento de la Comunicación Ambiental para el Desarrollo Rural Sostenible: Estudio de Caso del Municipio de Maala, Argelia. Comunicar, 33(83). 10.5281/zenodo.17257682